The new office will allow Bounce Insight to better serve its customers across Europe and strengthen its business globally, and Enterprise Ireland has supported the company with its UK expansion.

O’Connor was most recently head of research solutions and vice-president of customer transformation at Zappi, and has held prior research roles at System1, TNS Global, Jigsaw, C Space and Incite.

In her new role, O’Connor will support Charlie Butler, co-founder and chief executive officer at Bounce Insights, who is leading the London expansion.

Butler said: “Launching our office in the UK is a key milestone for Bounce. The UK is the second largest market for consumer research globally and having a footprint here has been critical in meeting client demand.

“Personally, relocating to the UK has unlocked both planned and serendipitous opportunities which validate the investment that we’re making.

“We’re seeing strong demand from UK and European clients for solutions that can help them truly understand their customers and apply those insights to make business decisions with confidence. I’m looking forward to expanding our team in London office to drive that momentum forward.”