Borak joins from having been a strategic advisor to the management teams of leading media, entertainment and technology companies. Previously, he was chief operating officer with Brand Connections.

President of Ipsos MediaCT in the US Jon Greenwood said: “Today’s media changes almost daily and audiences are both fragmenting and growing at the same time. Our media and technology clients need information they can rely on to better engage with their audiences and under Evan’s leadership, I’m confident that our team will continue to develop new products and serve as a key business partner for our clients.”