NEWS24 September 2015

Board changes at GfK

Europe News People

GERMANY — Debra Pruent, GfK’s management board member for consumers experiences, has announced her retirement at the end of the year, to be replaced by David Krajicek, currently regional COO North America, consumer experiences.


Pruent (pictured) was appointed to the GfK’s management board in 2008 and during that time has introduced new digital products, implemented a common model on how GfK delivers to clients globally as well as developing and driving GfK’s ‘Own the Future’ strategy.

Meanwhile, Alessandra Cama will take over the new role of chief operations officer effective from January 1, 2016. Cama is currently regional COO APAC, consumer choices.

Gerhard Hausruckinger will continue to lead the consumer choices sector as chief commercial officer. The CEO and CFO roles remain unchanged.