GfK sees moderate growth in first six months of 2015

GERMANY — GfK’s sales were €747.2m for the first half of 2015; an increase of 7.1% compared with the same period last year.

Adjusted operating income for the first six months was €71.2m. This is an increase of 3.7% compared with the same period last year.

The Consumer Experiences sector, which looks at the “who, why and how of consumption”, saw sales decreases that “were deliberately accepted during the realignment process”, but continues to stabilise, according to the Group’s report.

The Consumer Choices sector, which is concerned with point-of-sales tracking, continues to grow: sales rose during the first half of the year to €324.2m; an increase of 8.5%.

All regions except Northern Europe showed organic growth. Latin America, as well as Asia and the Pacific, achieved the strongest organic growth.

Full results for the half-year to 2015 can be found here.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts