Bishay has more than 20 years’ experience in the industry, on both agency and client side. She joins from Brakethrough Research where she was research director for the past three years. She has also worked at interactive entertainment company Activation Blizzard and BrainJuicer.

In her new role she will collaborate with the leadership team on business growth and strategy, lead research projects and client services, as well as help with employee growth and development.

Rebecca Brooks, co-founder of Alter Agents, said: “Alter Agents’ growth is accelerating, and we were ready to bring in a very senior talent who not only could deliver the expertise that we want for our clients, but also was the perfect fit for our unique culture and team.”