Dialogue rebrands as Alter Agents

US — The team behind research firm Dialogue has unveiled the firm’s new brand, Alter Agents.

Alter Agents, which specialises in shopper journey research and focuses on ‘the promiscuous shopper’, has also announced the launch of a new consumer packaged goods research platform, Shopper STAT (spend, triggers, attitudes and trends).

The firm was co-founded by Rebecca Brooks, Angela Woo and Phil Dance. Patrick O’Neal, one of the partners in the original company, Dialogue, will continue to deliver qualitative research and strategic planning under the company name Dialogue, Inc.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts