NEWS14 October 2015

Dialogue rebrands as Alter Agents

News North America

US — The team behind research firm Dialogue has unveiled the firm’s new brand, Alter Agents.

Alter Agents, which specialises in shopper journey research and focuses on ‘the promiscuous shopper’, has also announced the launch of a new consumer packaged goods research platform, Shopper STAT (spend, triggers, attitudes and trends).

The firm was co-founded by Rebecca Brooks, Angela Woo and Phil Dance. Patrick O’Neal, one of the partners in the original company, Dialogue, will continue to deliver qualitative research and strategic planning under the company name Dialogue, Inc.