NEWS2 March 2015

Bilendi acquires Springboard UK access panel

UK — Bilendi has signed an agreement with Vision Critical to acquire the UK access panel activities of Springboard UK.

The Springboard UK access panel will merge with the Maximiles.co.uk programme and the team will join Bilendi’s London office. In the UK and other parts of Europe, Vision Critical will continue to support the access panel needs of existing customers and prospects through Bilendi.

Last month Bilendi – formerly Maximiles Group – announced that it had acquired Danish online access panel provider M3 Research.

“The Bilendi strategy in the services for market research sector is to offer its customers the best access panel across Europe as well as the most innovative technology in the marketplace,” said Marc Bidou, CEO of Bilendi (pictured). “Furthermore, the integration of the Springboard UK business reflects our ongoing commitment to innovation, growth and expansion.”