NEWS25 April 2017

BIA/Kelsey partners with comScore on local TV data integration

Media News North America

US – Data, analytics and insights provider BIA/Kelsey is partnering with comScore to integrate its local advertising spend data and forecasts with comScore’s local television audience measurement information. 

This is intended to deliver a detailed view of a station’s position in the local video marketplace and allow owners and operators to track and measure their audience success within the context of BIA/Kelsey’s comprehensive local market data and analysis.

BIA/Kelsey will incorporate aspects of comScore local television data into its new local market data dashboard, BIA ADVantage, as well as its Media Ad View and Media Access Pro data services. The new data will be available at the beginning of the third quarter of this year. 

“We’re seeing a growing demand in the local linear television marketplace for innovative analytics and insights,” said Rick Ducey, managing director, BIA/Kelsey.

“As the leader in providing insights to those active in the local TV marketplace, we’re incredibly pleased to announce a new data partnership with comScore to help us address this demand.”