The launch follows the acquisition by Ipsos of the BVA family of companies earlier this year, with the group including PRS in Vivo. The acquisition was completed in June 2025.

The PRS in Vivo suite allows brands to access a number of pack testing features, including packaging design programmes and live workshops, packaging strategy engagement, screening and optimisation, and measuring packaging performance against benchmarks and competitors.

Suresh Ramalingam, chief executive at Ipsos India, said: “In this omnichannel world, retail media is one of the most powerful shopper touchpoints. It is increasingly difficult to stand out in such a crowded marketplace. PRS in Vivo’s behavioural science-backed solutions allow us to measure real shopper behaviour with unmatched precision.”

Olivier Blanchet, chief executive at PRS in Vivo, added: “In today’s landscape of fragmented consumer attention, where retail and packaging play an increasingly pivotal role, our combined strengths will allow us to deliver even greater innovation and value to our clients.”