Beyond Analysis expands to US with Barclaycard co-founder at helm

Beyond Analysis aims to help clients in the US develop targeted loyalty programmes that deliver increased revenue through deeper customer engagement.

Albright said: “The US is the natural next step for Beyond Analysis, building on success to date in Europe, Asia, Africa and Australia. Consumer-facing organisations the world over are facing very similar challenges: how to effectively engage customers at a time of rapidly evolving consumer behaviour and unprecedented growth in the volume, variety and velocity of customer data.”