NEWS15 June 2012

Beyond Analysis expands to US with Barclaycard co-founder at helm

Technology UK

US— Customer insight group Beyond Analysis is extending its operations to the US, having secured its first North American customer. Data analytics expert and Barclaycard UK co-founder Hunter Albright has been appointed CEO for North America and global head of consulting.

Beyond Analysis aims to help clients in the US develop targeted loyalty programmes that deliver increased revenue through deeper customer engagement.

Albright said: “The US is the natural next step for Beyond Analysis, building on success to date in Europe, Asia, Africa and Australia. Consumer-facing organisations the world over are facing very similar challenges: how to effectively engage customers at a time of rapidly evolving consumer behaviour and unprecedented growth in the volume, variety and velocity of customer data.”