Beyond Analysis expands to US with Barclaycard co-founder at helm
Beyond Analysis aims to help clients in the US develop targeted loyalty programmes that deliver increased revenue through deeper customer engagement.
Albright said: “The US is the natural next step for Beyond Analysis, building on success to date in Europe, Asia, Africa and Australia. Consumer-facing organisations the world over are facing very similar challenges: how to effectively engage customers at a time of rapidly evolving consumer behaviour and unprecedented growth in the volume, variety and velocity of customer data.”

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