During a six-year partnership, which began when Visa took a stake in Beyond Analysis, the companies worked to develop and implement several customer loyalty initiatives. According to the announcement, Beyond Analysis will now ‘use its autonomy to generate data insight from across the financial services industry'. 

“Beyond Analysis is in a unique position understanding the intersection of data from financial services and retail, and helping the businesses we work with to take advantage of this vastly under-utilised data source," said Paul Alexander, founder and CEO of Beyond Analysis (pictured).

"Our retail clients, particularly multinationals, have been keen for us to be able to gather data insight from the schemes with the most representative dataset by territory, and drive additional value from their acquirer relationships, which we are now able to do.”