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NEWS10 August 2010

Ben Page on how the recession has affected consumers


We speak to Ipsos Mori CEO Ben Page on what’s changed in the wake of the recession, and what hasn’t.

The recession has brought real changes in consumer behaviour, says Page, but we mustn’t overstate the impact, and we mustn’t mistake accelerated trends for new ones.


Ben Page video

Read more about how the recession has influenced consumer behaviour in the August edition of Research.