NEWS24 September 2010

Beiersdorf US moves consumer intelligence director to VP of marketing

North America People

US— Cosmetics firm Beiersdorf has promoted its director of consumer intelligence Magnus Jonsson to vice president of marketing for North America.

Jonsson will now oversee the Nivea, Nivea for Men, Lip Care, Body Wash, Eucerin and Aquaphor brands.

He has been with the company since 2004. In November 2009, he was made director of consumer intelligence and marketing director for Nivea for Men.

The company said it will name Jonsson’s successor at a later date.