NEWS19 January 2022

Behaviorally launches e-commerce division

Innovations New business News North America People Retail

US – Behavioural insights consultancy Behaviorally has formed a new e-commerce optimisation division to help drive sales online.

Scott Brill

The division, eFluence, helps brands influence the shopper journey online across channels, and is powered by software-as-a-service platform Flash.PDP.

Flash.PDP uses Behaviorally’s behavioural database and uses artificial intelligence-powered technology to automatically assess the performance of brands’ e-commerce images and identify top performers and deficient pictures.

Brands can then use the platform to improve their visual content and conversion rates.

Scott Brill (pictured) will be managing director of the eFluence division at Behaviorally, having previously been the firm’s chief commercial officer for its packaging and shopper research.

Alex Hunt, chief executive at Behaviorally, said: “I am pleased to have Scott to taking the helm of our very important new division.

“We know clients need an advantage converting content to sales in e-commerce platforms and I am confident Scott will lead this new division with much success.”