NEWS22 August 2023

Behaviorally hires Maru Group president Brent Snider

News North America People

US – Behaviour insights agency Behaviorally has appointed Brent Snider as managing director, global business development, based in New York.

Brent snider

Snider (pictured), previously president and chief revenue officer at Maru Group, will lead Behaviorally’s sales and marketing initiatives as it expands across new sectors including health and wellness, technology and retail.

The owner of Maru, Stagwell Group, is reportedly merging the business with The Harris Poll.

Snider joined Maru in 2019, after 12 years at System1 (formerly BrainJuicer).

Behaviorally chief executive Alex Hunt spent 10 years at System1 before joining the agency, when it was still part of PRS In Vivo, in 2018.

Hunt said: “Brent’s extensive expertise and track record in accelerating growth aligns seamlessly with our strategic plan to expand the customer base.”

Behaviorally has established new offices in Los Angeles, Mexico City, Dubai, Hamburg, Melbourne, Geneva, and New York City over the past 18 months.

The company was previously the US arm of PRS In Vivo before being spun off in a deal backed by asset management firm Alcentra.