NEWS30 October 2023
US – Shopper marketing consultancy Behaviorally has appointed Sheryl Brie to lead behavioural qual as part of a raft of promotions within its US team.
The company has promoted Brie to senior vice-president, behavioural qualitative and Paul Markovic to vice-president of behavioural qualitative. Both have been with the business since it was part of PRS In Vivo (Behaviorally launched from the sale of the PRS In Vivo’s US business in 2021 ).
Additionally, Zoe Williams has been promoted to desktop support engineer, while Cody Fry and Kevin Garcia become insights analysts.
All are based in the US. In the past year, the company has expanded with new locations in the US, Mexico, Europe, Australia and United Arab Emirates.
Crispin Beale, group president, Behaviorally, said: "These outstanding individuals have exhibited unwavering dedication and made significant contributions to our company’s journey. We have full confidence that they will thrive in their new roles, driving our company’s ongoing success."
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