Richard Bell joins Behaviorally

Bell (pictured) joins Behaviorally from PRS In Vivo Group, where he was head of the Americas. Behaviorally was formerly the US division of PRS In Vivo Group until early 2021.

Bell has also held senior roles at Brown Parker & DeMarinis Advertising, Millward Brown and BBDO, and his career has included working in corporate litigation, brand strategy consulting and consumer insights.

At Behaviorally, Bell will draw on this diverse background, with a remit to bolster client experience through AI and technology-led products.

Crispin Beale, global president at Behaviorally, said: “Richard's track record of driving growth and fostering a culture of creativity and innovation aligns perfectly with our vision for the future.”

Behaviorally is continuing to invest in machine learning and data science. Beale added: “Richard is the latest hire in our global plans to use tech, and expertise, to deliver solutions to our clients faster, cheaper and better.”