NEWS5 June 2024

Behaviorally names London customer success and marketing manager

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UK – Shopper research business Behaviorally has appointed Caroline Thorneycroft as customer success and marketing manager in its London office.

Caroline Thorneycroft

Thorneycroft (pictured) was most recently head of group marketing at MeteoGroup, where she led the company’s marketing work across multiple regions and worked as a member of the management team.

Her previous positions include head of marketing at the British Polish Chamber of Commerce, campaign manager at Post Office Ltd and exhibitions director at James Hyman Fine Art.

In her new role at Behaviorally, Thorneycroft will focus on customer and client satisfaction and supporting key marketing and communications initiatives.

Crispin Beale, group president at Behaviorally, said: “We are delighted to welcome Caroline to the Behaviorally team. Her extensive experience in marketing and customer success, along with her proven track record of driving client satisfaction, makes her a perfect fit for this role.

“Caroline’s appointment reflects our dedication to providing exceptional service to our clients and enhancing our marketing strategies.”

New VP for regional business development
Behaviorally has also appointed Gabriel Velez as vice-president, regional business development based in Miami, US, and leading strategic growth initiatives and expanding the company’s presence in Central and South America.

Before joining Behaviorally, Velez held leadership roles at Crowd Answers, Zappi, System1 and GFK.

Brent Snider, Behaviorally’s managing director of global business development, said: “We are thrilled to welcome Gabriel to our team. His extensive experience and proven track record in driving consumer-centric innovation and business development make him the perfect fit for our strategic goals.

“We look forward to his contributions and leadership as we continue to expand our presence in the region.”