NEWS7 June 2024

Behaviorally hires insights manager in Frankfurt

Behavioural science Europe News People

GERMANY – Shopper behaviour company Behaviorally has appointed Nina Drapal as insights manager in its behavioural qualitative research team.

Nina Drapal

Drapal (pictured) will work in Behaviorally’s Frankfurt office and will bring a strong focus on understanding consumer behaviour.

Before joining Behaviorally, Drapal spent four years at the IMR Institute for Marketing Research in roles such as research manager and assistant in market research.

Christian Dössel, senior vice-president leading Behaviorally’s German offices, said: “We are excited to welcome Nina to the growing Behaviorally team in Germany. Her expertise in qualitative research and her dedication to understanding consumer behaviour align perfectly with our mission to deliver innovative, data-driven insights.

“Nina’s role will be instrumental as we continue to expand our qualitative research capabilities globally and help our clients better understand and influence consumer decisions.”