NEWS11 April 2022

Behaviorally appoints VP client development

News North America People

US – Shopper marketing consultancy Behaviorally has hired Cindy O’Flanagan as vice-president of client development at its New York-based practice, headed by newly named senior vice-president Jeff Haselum.

Cindy O'Flanagan

With over 25 years’ experience, O’Flanagan (pictured) brings extensive client-side experience.

She has held leadership roles at Edgewell Personal Care, The Dannon Company, L’Oreal USA and Coty Beauty among others, as well as having worked with brands such as L’Oreal Paris, Maybelline New York, Garnier, Playtex Sport and Carefree.

Behaviorally group president Crispin Beale said, “We are thrilled to have Cindy join the team. Her client-side experience exemplifies a proven track record in identifying, developing and imbedding consumer insights throughout the businesses she has served, in order to achieve in-market product success and winning brand strategies.

“Cindy brings an empathy for the client marketers’ challenges that will surely accelerate our momentum serving clients out of our marquee New York hub.”