NEWS29 March 2023

Behaviorally hires chief product officer

FMCG News North America People Retail

US – Shopper research consultancy Behaviorally has appointed Laura Drysdale as chief product officer, based in its London office.

Laura Drysdale

Drysdale (pictured) will lead development and integration of Behaviorally’s products. She joins the company from property company Zoopla, where she was head of product (consumer), and prior to that led tech consultancy for product innovation at News UK.

During her career in digital product management and development, she has also held senior positions at The Sun newspaper, News Australia and Yahoo! Sydney.

The appointment comes after recent global expansion for Behaviorally, which has opened several hubs in the US, Asia-Pacific, the UK and Europe.

Alex Hunt, chief executive, Behaviorally, said: “We are looking forward to having someone of Laura’s calibre join the Behaviorally leadership team to spearhead our long-term product innovation strategy.

“In the future clients will require superior, scalable and tech-enabled insights solutions for both the physical and digital shelf. Laura’s brief is to help Behaviorally meet this demand across an integrated product stack.”