Behaviorally appoints Crispin Beale as president

Beale (pictured) will oversee client service and business development for Europe, Asia and North America in his new role.

Before joining Behaviorally, Beale spent more than 10 years on the executive management board of Chime Communications as chief executive of brands such as Opinion Leader, Brand Democracy, Facts International and Watermelon.

Prior to this, Beale held senior marketing and insight roles at BT, Royal Mail Group and Dixons.

Beale has also been a board director for more than 15 years at the Market Research Society, as well as a former chairman, and has been a UK Esomar representative for almost a decade.

Alex Hunt, chief executive at Behaviorally, said: “Having an industry leader such as Crispin choose to join the Behaviorally team is both validation of our strategic growth plan and a signal of the ambition that we have for our business over the longer term.

“Crispin will play an instrumental commercial leadership role as we continue both our global expansion and establish Behaviorally as the number one digital-first partner for driving shopper growth.”