Beale (pictured) has been group president at Behaviorally since 2021 and previously spent a decade as group chief executive at Chime Insight & Engagement Group.

Beale has also served on the board of the Market Research Society, including as chair, and is part-time chairman at customer insights platform QuMind.

At IDX, Beale will succeed Myles Peacock, who stepped down from the role in December 2024, with Nigel Morris, chairman at IDX, continuing to serve as interim chief executive until Beale’s tenure begins.

Morris said: “We are delighted to welcome Crispin as chief executive at IDX. His extensive leadership experience, energy and vision align perfectly with our mission to ensure that our clients are properly understood and valued by their critical audiences and stakeholders.

“He is the ideal leader to drive forward our strategy of delivering innovative communications underpinned by expertise, technology and service expertise.”

Beale added: “With its impressive client base, talented team and ambitious growth trajectory, IDX is uniquely positioned to drive real impact for businesses globally.

“I’m honoured by the trust placed in me by Investcorp and the IDX Board, and I look forward to leading the business into its next chapter.”