The company has appointed Marielle Machacek (pictured) as research director, with a background in leading applied behavioural research across industry, military and academic sectors.

Ashley Lima also joins Beesy as associate behavioural science director. Prior to Beesy, she led research portfolios across three federal agencies for health programmes.

The company has also appointed Rowan Forbes Shepherd as senior behavioural science associate. Most recently, he worked at the National Cancer Institute, where he worked on research exploring how individuals and families adapt to hereditary cancer risk.

Elys Roberts, founder and chief executive at Beesy, said: “It’s a pleasure to welcome Marielle, Ashley, and Rowan on our mission to leverage rigorous science to deliver improved commercial incomes.”