Beesy expands with behavioural science and AI hires

US – New Jersey-based applied behavioural science insights agency Beesy has appointed two senior associates.

laurel gibson and la shawn pearce

Laurel Gibson (pictured, left) has joined Beesy as senior behavioural science associate. Her research spans academic, nonprofit and government settings and has been supported by fellowships from the National Science Foundation and the National Institutes of Health.

The company has also appointed La Shawn Pearce (pictured, right) as senior AI integration associate. She was most recently a contractor with Outlier.ai, and has a background in psychology and artificial intelligence.

Elys Roberts, founder and chief executive, Beesy, said: “La Shawn and Laurel are A-team hires on our mission to combine AI with human intelligence to better understand and impact human behaviour. They’re already straight into development mode, and I can’t wait to see the contribution they’ll make.”

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