NEWS13 April 2015

Beehive appoints new research director

News People UK

UK — Elke Neuteboom has been appointed by Beehive Research as its new research director.

Neuteboom will be responsible for managing mixed methodology global insight programmes for clients such as Mars, Nespresso, Aston Martin and Jaguar Land Rover, and has more than 20 years’ experience in market research.

Prior to joining Beehive, she worked as a research director for RS Consulting and Winmark Global. During her career, Neuteboom has worked both client and agency side for B2C and B2B clients, her main areas of expertise include voice of the customer programmes, customer journey research including segmentation and new product development, and employee research.