London-based Beehive has been working with Open House for several years to bring analytics capabilities to its customer insight programmes, and the two companies have now become one.

Beehive’s managing director Paul Kavanagh said: "With the increasing demand for advanced analytical techniques combined with technically complex global insight programmes, now seemed the ideal time to expand our existing analytics capability."

Stephen Whennell of Open House said: "It will be great to be able to work with Beehive’s prestigious client base and I look forward to putting both business acumen and analytical skills to the challenge of growing the analytics arm."

The newly merged company will keep the Beehive brand, but will put an increased focus on growing its analytics activities. Whennell will initially focus on developing existing client relationships, and will be working to expand the company’s analytics services over the next few years.