Bamm hires Potts to lead insight and strategy

Potts (pictured), who was executive director of business planning and insights at the media agency, helped to build its consumer insights, data science and business strategy teams.

At Bamm, he will lead the development of insight and strategy across the company and the growth of the US team, in addition to developing a data science practice to bolster its existing ethnographic, behavioural science and creative teams.

Anthony Martin, global chief executive at Bamm, said: “Following our successful US launch, and the continuing growth of our global capabilities, Mark will help us develop new, and more creative ways to get under the skin of consumer culture to help deliver momentum for our clients’ brands.”