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FEATURE9 August 2018

Trickle effect: cultural water consciousness in Cape Town

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Behavioural economics Features Impact Middle East and Africa Trends

Day Zero, the day when municipal water runs out, is approaching in Cape Town. Bamm Global visited to see how the drought is affecting the way people are making everyday decisions, and found water consciousness becoming part of the cultural values of the affluent. 

Whose bucket is this? Whose bucket is this?’ We’re trailing behind a municipal policeman making his rounds in downtown Cape Town. The scene is reminiscent of boys being caught smoking behind the bike shed by a teacher, as abashed-looking guys shuffle ...