NEWS15 December 2015

Bagnall joins Basis to lead innovation

Innovations News People UK

UK — Insight agency Basis Research has appointed Mark Bagnall as head of innovation.

Bagnall (pictured) was previously UK managing director of 2CV for six years. His role will include developing new tools and techniques as well as adapting new thinking from social science and brand & marketing theory.

Rune Mortensen, Basis Research managing director, said: “This appointment will help cement our drive to develop techniques and thinking that enable us to better understand people’s lives and by so doing, deliver additive market intelligence to our clients.”