B2C Enterprise signs up Rentrak
The agency said it would use Rentrak’s StationView Essentials, including its Polk Automotive purchaser integration, to achieve a greater degree of efficiency and effectiveness when planning and buying on behalf of their local market television advertiser clientele.
“We’ve been keeping an eye on Rentrak for some time,” said Bruce Bryan, president of B2C. “The fact that they’re in so many homes in our market and the stability of a larger, more granular database solution means improved efficiency and targeting for our advertiser clients.”
.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments