NEWS23 August 2013

B2C Enterprise signs up Rentrak

New business North America

US — Rentrak is to supply full service advertising agency B2C Enterprise with its TV metrics in a multi-year contract.

The agency said it would use Rentrak’s StationView Essentials, including its Polk Automotive purchaser integration, to achieve a greater degree of efficiency and effectiveness when planning and buying on behalf of their local market television advertiser clientele.

“We’ve been keeping an eye on Rentrak for some time,” said Bruce Bryan, president of B2C. “The fact that they’re in so many homes in our market and the stability of a larger, more granular database solution means improved efficiency and targeting for our advertiser clients.”