NEWS2 May 2014

AURA shortlists firms for MR impact

UK

UK — AURA, the clientside research networking group, has shortlisted six firms for its 2014 Rockefeller Award, which aims to demonstrate the impact that research has on the bottom line.

Oxfam, BP, Allied Bakeries, O2, eBay and BSkyB – the winner of last year’s Research-live.com Awards for Client of the Year and Best In-house Team – will make their case in front of a room full of AURA members on 13 May, with the winner to be announced on 25 June.

Asda won the Rockefeller prize last year.

AURA chairman Richard Drury said “We’re thrilled that so many of our members want to share the way they are making an impact in their organisations so that we can all learn from their examples of best practice.”

  • How do you assess the impact of market research? We’re looking for client and agency contributions on the subject for an upcoming report. Email brian.tarran@mrs.org.uk to share your views.

@RESEARCH LIVE

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