NEWS26 March 2024

AudienceXpress and iSpot partner on TV data

Media New business News North America

US – Advertising purchasing platform AudienceXpress, part of Comcast Advertising, has partnered with television measurement company iSpot on television data.

TV on wall

The partnership will explore how iSpot’s syndicated national TV ratings can best be incorporated into the AudienceXpress platform.

In addition to the agreement to evaluate iSpot’s national TV ratings, AudienceXpress will continue to work with DRMetrix and 605, both recent iSpot acquisitions, on industry reporting and attribution tools.

Katy Loria, chief revenue officer at AudienceXpress, said: “We are excited to be teaming up with iSpot.

“As a trusted business partner to our clients, it’s our responsibility to make sure their ad dollars work smarter and that the ads they create reach their target audiences. As such, we’ve partnered with iSpot to help further drive accountability and reliability in this space.”

Stuart Schwartzapfel, executive vice-president, media partnerships, at iSpot, said: “We’re proud to be working with AudienceXpress. AudienceXpress is known for delivering market-leading, cross-screen media solutions globally, and we hope that by working with them, we can help further push the boundaries on new innovations and possibilities in the measurement and currency space.”