NEWS13 October 2009

ARSgroup strikes deal with MarketTools for online research

New business North America

US— Ad testing specialist ARSgroup has struck a deal with MarketTools to move much of its online research in Europe and the US on to the latter’s online community, panel management and survey platform

The deal also sees ARS tap MarketTools online de-duplication tool TrueSample for use with its newly-launched ARS.Connect online copy testing service.

ARS chief executive Jeffrey Cox (pictured) said sample quality was “a critical component” of the new offer, and the move to adopt TrueSample was welcomed by Procter & Gamble’s global consumer and market knowledge officer Joan Lewis, who said: “We are pleased to have a supplier who is taking a leadership role in driving research quality.”