ARSgroup strikes deal with MarketTools for online research

The deal also sees ARS tap MarketTools online de-duplication tool TrueSample for use with its newly-launched ARS.Connect online copy testing service.

ARS chief executive Jeffrey Cox (pictured) said sample quality was “a critical component” of the new offer, and the move to adopt TrueSample was welcomed by Procter & Gamble’s global consumer and market knowledge officer Joan Lewis, who said: “We are pleased to have a supplier who is taking a leadership role in driving research quality.”