NEWS3 December 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — Apple has purchased Topsy, a data analytics firm used by companies to analyse consumer sentiment on Twitter.
According to Bloomberg, sources have said that the technology giant paid more than $200m for the firm.
Topsy allows users to analyse any topic, term or hashtag across all tweets published since 2006. It provides real-time access to tweets and can use metrics to model current trends against competitors and past events.
According to the Wall Street Journal, an Apple spokesperson confirmed the deal but declined to comment further. “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” she said.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director – Quantitative Research – Customer Experience – Leading Agency
£48 – 55,000 + Bens
Resources Group
Director of Consulting (Retail Finance vertical) – Leading Research & Data Provider
C. £85–100.000
Resources Group
Quant Research Manager – Technology
£32,000–£45,000+ Bens
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments