APD collects feedback from tens of thousands people every month via its Voice 360 platform which measures satisfaction, recommendation and retention levels across the sales and ownership experience.

APD Voice 360 users will now have the option for this data to be translated into individual Feefo scores, including any verbatim comments and a customer experience star rating out of five.

Feefo partners with the Google, Yahoo and Bing, and each time a review is completed it is recorded as fresh new content by these search engines which helps drive traffic to company websites.

Paul Turner, executive chairman of APD Global Research, said: “This ground-breaking new Feefo partnership gives our Voice 360 clients an option to achieve greater visibility of their service excellence to the outside world.

“This will allow us to provide an improved research experience within Voice 360 by minimising the amount of times customers are contacted for feedback, while optimising the use of the data we are collecting.”