Feefo becomes a Google partner

Feefo analyses verified customer reviews for keywords and phrases to be deployed in advertising. The company will work to increase the effectiveness of Google AdWords campaigns.

Adrian Blockus, head of channel sales for the UK and Ireland at Google, said: “Feefo has the product knowledge, advanced technology and insight needed to create and optimise Google Adwords campaigns for their customers.”

Matt West, CRO, Feefo, said: “We are focused on using the power of our technology to extract the maximum possible value from consumer feedback on behalf of our clients, and remain committed to helping consumers make confident, informed decisions based on real reviews they can trust.”