NEWS11 January 2012

APCO picks Crimson Hexagon for social media analysis

New business North America

US— PR group APCO Worldwide has tapped Crimson Hexagon’s ForSight platform for social media analysis and intelligence.

APCO’s Evan Kraus says the group will use the software to help clients “understand who leads and influences [online communities] and what community participants care about most”.

@RESEARCH LIVE

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