Americas and Europe continue to drive marketing optimism
Last month’s figures showed marketers in the Americas as having the most confidence and that optimism ratings in Europe and Asia-Pacific had declined. This month sees a decline in American optimism ratings, down 1.6 points to 57.7, but the region still maintains its lead as having the most optimism.
Europe recorded a reading of 57.2, up 1.5 points since June. Asia-Pacific remained largely flat on 55.1 (+0.2 points).
Warc’s GMI is a monthly indicator of the state of the global marketing industry which tracks conditions among marketers within their organisation and region. A reading of 50 indicates no change from the previous month, while a reading of 60 indicates rapid growth.
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