NEWS25 July 2014

Americas and Europe continue to drive marketing optimism

Asia Pacific Europe News North America UK

UK — Warc’s latest Global Marketing Index (GMI) figures have found marketing confidence to once again be particularly high in the Americas and Europe.

Last month’s figures showed marketers in the Americas as having the most confidence and that optimism ratings in Europe and Asia-Pacific had declined. This month sees a decline in American optimism ratings, down 1.6 points to 57.7, but the region still maintains its lead as having the most optimism.

Europe recorded a reading of 57.2, up 1.5 points since June. Asia-Pacific remained largely flat on 55.1 (+0.2 points).

Warc’s GMI is a monthly indicator of the state of the global marketing industry which tracks conditions among marketers within their organisation and region. A reading of 50 indicates no change from the previous month, while a reading of 60 indicates rapid growth.

More detailed results can be found here.