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NEWS2 May 2012

American Airlines becomes Research Now reward partner

North America

US— Sample and data collection firm Research Now has struck a deal with American Airlines that will see flyers who join the agency’s By Invitation Only panel earn AAdvantage air miles as a reward for taking surveys.

American Airlines’ Suzanne Rubin, president of the loyalty programme, said the deal is “a great complement to the hundreds of ways AAdvantage members can earn miles, which include credit cards, hotel stays, car rentals, dining, shopping, and of course, flying.”