He will oversee the business in France, Italy, Belgium and Greece, with the MDs of the latter three countries reporting to him.

De Condé is to take up the role in March, joining Synovate from Ipsos, where he has led product strategy and innovation in the agency’s consumer goods sector for the past three years. Before that de Condé spent 12 years at TNS in a series of senior management roles. He launched MarketingScan in France and spent ten years at ACNielsen where he built and managed the company’s FMCG business.

“Amaury has over 25 years of experience in the market research industry across multiple regions, and an excellent record of delivering results,” said Peter Huijboom, Synovate’s CEO for Europe and Latin America.