NEWS4 November 2010

Alterian sees half-year loss as investments offset revenue gains

Financials UK

UK— Marketing analytics software firm Alterian has posted a 13% rise in half-year revenue to £16.3m, despite an 18% decline in UK sales to £5.5m.

Alterian said the UK performance reflected “difficult market conditions for large perpetual licence contracts” as well as a strong comparative period in 2009.

In the Americas revenue was up 52% to £8.2m, while continental Europe and Asia Pacific revenue grew 13% to £2.6m.

Alterian reported an adjusted operating loss of £300,000 as revenue gains were offset by investments in the business.

CEO David Eldridge (pictured) said: “Consistent with our stated strategy, we continue to invest heavily in product development, managed services and distribution. We are achieving geographical expansion and increasing market momentum.”

During the course of the six-month period ending 30 September Alterian started operations in Brazil and Argentina and won six new clients in the region. Wins were also achieved in Dubai and South Africa, and the company said it further bolstered its Singapore and Australian operations.

On 1 September Alterian bought market research and social media analytics consultancy Intrepid in a deal worth up to £7.5m ($11.5m).