Alterian and Experian in analytics partnership
The firms aim to integrate data from various on and offline channels into a centralised database, applying “sophisticated analytics more commonly associated with traditional channels to the full cross-channel view”.
Alterian CEO David Eldridge said the platform will offer a “comprehensive, yet centralised way to manage customer interactions across channels”.
Homebase, Systemax and Birmingham Midshires (part of the Lloyds Banking Group) are among the clients already on board for the joint offering.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments