Allegra Insights hires new head of business development

UK — Allegra Insights has hired Simon Mogford as head of business development.

Mogford (pictured) joins the company from First Protocol, a live communications agency, where he was sales & marketing director.

His priorities will include developing Allegra’s presence in the fashion, beauty and lifestyle sectors, as well as supporting the growth and development of the Allegra Insights consumer panel.

“Coming from outside the research industry, Simon brings a fresh perspective to our business, as well as a strong track record in securing and retaining market leading brands as clients,” said director of insight, Anya Marco.

“This appointment will enable us to demonstrate the value we add to a wider range of prospective clients and in doing so further establish Allegra Insights as one of the UK’s leading consumer insight specialists.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts