Emms joins from Flixmedia and will oversee the post-sale customer journey, including onboarding and renewals.

Deed joins from dataHE, where he worked with clients on data products, tools and pipelines, process automation and data reliability.

The appointments follow the launch of the company’s tool to help brands and charities assess the role of word-of-mouth influences in audience performance.

 ‘Audience Discovery’ allows marketers to compare postcode-level audience performance with and without word-of-mouth effects, using existing demographic segments.