NEWS1 November 2011

Alitalia to measure passenger experience through Confirmit

Europe New business Travel

UK— European airline Alitalia has signed up to use the Confirmit Horizons platform to measure passengers’ flight experience.

Alitalia will run a range of online surveys through a new customer panel.

A spokesman said: “Until now, the process of identifying our key customers has always been rather complicated and expensive. The customer panel we’ve built using Confirmit means its now possible to create and deploy a rapid survey to a targeted group of customers who we’re confident fully understand the issues we need to talk about.”