NEWS4 October 2011

AJ Johnson joins BrainJuicer to lead mobile innovation


UK— Ipsos’s mobile guru AJ Johnson has joined BrainJuicer’s research and development arm in the new role of director of innovation technology – with a particular focus on mobile research.

Johnson previously led mobile research strategy as vice president of the Ipsos Open Thinking Exchange.

He said: “A lot of mobile research methods are simply traditional research applied to a mobile platform. BrainJuicer thinks differently. I look forward to helping BrainJuicer develop new approaches that not only can be deployed in real time but incorporate behavioural economics to deliver more insightful results than ever before.”

Orlando Wood, managing director of BrainJuicer Labs, said he was thrilled to have Johnson join the team.

The agency also recently hired Tom Ewing, Kantar’s resident social media expert, as digital culture officer.