Adsquare includes GfK insights

The GfK data that adsquare will now offer advertisers and their agencies includes local insights on financial market segments, consumer styles and purchasing power for up to 60 retail product lines.

Friedrich Fleischmann, managing director of GfK’s geomarketing division, said: “Thanks to our data being offered on adsquare’s mobile marketplace, advertisers significantly enhance their mobile targeting. Automatic and real-time access to reliable and precise data on consumer segments and other local market potential indicators is key to success in mobile advertising.”

Adsquare’s offering is available in 12 markets, including core European countries and the US.