NEWS1 November 2011
US— Adobe is buying Auditude, an online video ad management and analytics platform, for a rumoured $100m.
In part the acquisition serves Adobe’s Flash Media Server and Adobe Pass business, which focus on bringing video to internet-enabled devices.
But Adobe says Auditude will also be integrated with its Digital Marketing Suite, built around the Omniture marketing analytics and optimisation technology which the company acquired two years ago.
Auditude is headed by CEO Jeremy Helfand (pictured).
The world's leading job site for research and insight
Resources Group
Consultant – Behavioural Economics & Consumer Insights
$70,000–$80,000+SUPER
Resources Group
Quant Senior Project Manager – Big-Name Consumer Brands
£40,000 – 44,000 + flexible working + strong benefits
Resources Group
Research Executive – FMCG, Tech, Social &Financial clients
£20,000–£25,000
Related Articles
© Copyright 2019 Research Live
0 Comments