NEWS1 November 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS1 November 2011
US— Adobe is buying Auditude, an online video ad management and analytics platform, for a rumoured $100m.
In part the acquisition serves Adobe’s Flash Media Server and Adobe Pass business, which focus on bringing video to internet-enabled devices.
But Adobe says Auditude will also be integrated with its Digital Marketing Suite, built around the Omniture marketing analytics and optimisation technology which the company acquired two years ago.
Auditude is headed by CEO Jeremy Helfand (pictured).
0 Comments