Adobe and Nielsen to partner on digital content measurement platform

The collaboration will integrate Nielsen’s digital audience measurement products with Adobe Analytics and Adobe Primetime. Both companies will jointly market Nielsen’s Digital Content Ratings, Powered by Adobe.

The new Digital Content Ratings will be supported by Adobe Analytics census data and will be available in the Adobe Marketing Cloud.

“Online TV consumption is at an all-time high and Adobe and Nielsen are two leaders coming together to standardise audience measurement for digital content,” said Brad Rencher, senior vice president and general manager, Digital Marketing at Adobe.

“Major media companies and broadcasters already depend on Adobe to bring TV across screens and better understand digital viewer engagement. Once complete, our partnership with Nielsen will provide analytics tied with ratings – benefitting advertisers, media companies and consumers alike.”